ArmA II
Project: Integrated Video Minisite
Campaign: June 09
URL: http://www.computerandvideogames.com/arma2
ArmA II is the hotly anticipated strategic warfare game from 505 Games. For the UK launch, Future created a custom interactive video interface embedded into our games sites that allowed users to take direct command of a real mission.
Users watch an in-game scenario from ArmA II and are then presented with a number of strategic choices to overcome the battlefield dilemmas. Game video then shows the direct result of their action and whether or not they save the mission. One new mission was added each week.
The video application also featured a competition, game information and key retailer links. Reskins and traffic drivers were supported by weekly news stories on GamesRadar.com and CVG.com.
