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Back To The Future

Project:  Full screen Overlay
Campaign: Nov 10

Marty McFly came to Blu-ray in 2010 and we took TotalFilm.com back to 50s with this full screen overlay.

Click here to see the overlay.

The action begins as the iconic Delorean car races out of the MPU ad slot, cranks a handbrake turn and races off back to the future leaving just a tyre trails of flames. The TotalFilm screen then morphs into a 1950s newspaper – complete with in-gag news stories – where users can watch the trailer and click to buy from a online retailer.