Cannes 2010
Project: Event Channel
Campaign: May 09
URL: www.totalfilm.com/cannes2010
Totalfilm.com teamed up with Packard Bell to celebrate the world’s most famous film festival, Cannes 2010.
This integrated content channel housed latest breaking news, video reviews, twitter streams, insider features and image galleries – all in TotalFilm’s unique style.
The campaign allowed Packard Bell to showcase their extensive range of multimedia laptops through a bespoke video preroll, homepage button, traffic drivers and channel reskin, alongside an exclusive video advertorial filmed at a private London cinema.
