Crackdown 2
Project: Countdown Calendar
Campaign: June 10
URL: http://www.futurecount.co.uk/crackdown/
This five day calendar counted down to the release of Microsoft’s Crackdown 2.
Visitors to the site could access a different video every day. These exclusive videos included extended trailers, themed presentations and developer interviews.
The site was promoted through a homepage kicker, newsletter takeovers and editorial support.
