Heathrow T5
Project:Video Microsite
Campaign: November 09
URL: www.t3.com/heathrow
This interactive video microsite is the digital strand of a partnership between T3 and BAA to promote shopping at Heathrow in a stylish environment that resonates with BAA and T3’s brand values.
In the video T3’s Rhi Morgan visits Heathrow Terminal 5 to find the best tax free gadget shopping in the airport, highlighting the savings she made.
Users watching the video had the chance to win all of the featured products, courtesy of the retailers featured in the video.
The site was promoted via T3 magazine features, traffic drivers, and a special episode of the T3 Podcast, recorded live from Heathrow.
