Kingmaker / Fable III
Project: Overlays & Countdown Calendar
Campaign: Oct 10
Kingmaker was a teaser campaign building up to the launch of the highly anticipated Fable III and driving on the street awareness of the game’s narrative and characters.
Future created high-impact site takeovers, reskins, and overlays, to create awareness while a countdown calendar in the week prior to launch delivered exclusive video trailers and developer interviews.
Clich here to see the Countdown Calendar.
The campaign was supported by a magazine supplement and personalised Kingmaker cover for subscribers.
