LG Optimus 2X
Project: Cross Platform Video Campaign
Campaign: April 11
URL: http://lgoptimus2.t3.com/
Creating a hands-on buzz was essential for the launch of the high impact Optimus 2X. We held an exclusive preview in a London hotel for reader who applied online to be among the first in the UK to see and use the phone.
After a series of fun interactive challenges, five lucky users got to take the handset home to blog through the month on their first hand experiences.
