LG Optimus One
Project: Video Advertorial
Campaign: Dec 11
URL: http://lgoptimus.t3.com/
Running across Future’s games and entertainment portfolios, this campaign highlighted the multifunctional qualities of the first Android Smartphone from LG, the Optimus One.
The advertorial uses high quality videos to showcase the handset and its features in a variety of situations, and compelled users to ‘become an expert in your own life’.
A series of print advertorials amplified the activity and pushed readers to the online site where there was also a chance to win an LG Optimus One.
