Mirror’s Edge
Project: Countdown Calendar
Campaign: November 08
URL: http://www.futurecount.co.uk/mirrorsedge/
A seven day countdown calendar promoting the European release of the EA computer game, Mirror’s Edge. The interactive calendar ran across our gaming websites, GamesRadar.com and CVG.co.uk, and was launched via a daily news article and homepage button.
Users could access exclusive Mirror’s Edge content every day including behind the scenes and gameplay videos, concept art, interviews with freerunners (the inspiration for the game), and exclusive themed editorial written by GamesRadar.com.
