



Project: Napoleon: Total War
Campaign: Feb 10
URL: http://www.computerandvideogames.com/flash/napoleon
Napoleon: Total War is the latest instalment of the highly successful strategic warfare series. This Intel campaign was designed to showcase the benefit of playing games on an Intel powered PC.
Uusers watched a sequence of real Napoleon gameplay and would then be prompted to make a strategic choice. They would then see more gameplay showing the outcome of their decisions.
The campaign was created in seven European languages and the traffic drivers ran across the European inventory of CVG.co.uk. A competition to win a Intel powered PC, Intel information, and reskin completed the execution.