Nintendo DSi
Project: Countdown Calendar
Campaign: March 09
URL: http://www.futurecount.co.uk/dsi/
Featuring a stylish, high definition animation of the new DSi, this highly bespoke countdown calendar promoted the launch of the Nintendo console. The DSi appeals to cross sections of the Future portfolio and ran across our technology brand T3.com as well as gaming sites GamesRadar.com, CVG.com, and the Official Nintendo Magazine website.
The daily videos were presented by theT3 Reviews Editor and featured an overview of key console features, top game previews and essential how-to information. Users could also enter a competition to win a DSi.
The calendar was launched via homepage buttons, traffic drivers and homepage reskins.
