Resident Evil 5
Project: Countdown Calendar
Campaign: March 09
URL: http://www.futurecount.co.uk/re5/
RE5 is the latest instalment in the successful Resident Evil Series published by Capcom. To help stimulate launch day awareness for this established franchise, Future created a one week countdown calendar to run across GamesRadar.com and CVG.com.
The daily content centred on exclusive gameplay footage recorded direct from the screen while being played by members of GamesRadar.com. Plus, there was an exclusive interview with RE5’s co-producer Masachika Kawata and a chance to win a copy of the game.
The RE5 calendar was launched via a homepage button and daily news story.
