Samsung X420
Project: Video Microsite
Campaign: November 09
URL: www.t3.com/samsungx420
This video microsite set out to capture the mobility and versatility of the Samsung CULV Netbook.
A series of user-initiated videos followed a typical technology user around town and at work using the Samsung X420. The videos built into a loose narrative and promoted key features including processing power, wireless web browsing, and extended battery life.
As the campaign ran across our technology sites T3.com and TechRadar.co.uk, the video was edited for each site to reflect the different brand.
The campaign was launched via homepage buttons and co-branded traffic drivers.
