Sanyo Xacti
Project: Video Microsite
Campaign: July 09
URL: www.t3.com/xacti
T3.com took to the water for this innovative and fun video microsite promoting the waterproof Sanyo HD Xacti Camera.
Crashing along the waves at 40mph on a high performance jet ski, T3’s Reviews Editor Chris Smith tested the effectiveness of the Xacti waterproof HD camera in handling extreme and wet conditions.
A great hit with users this site demonstrates Future’s ability to draw upon its STRONG editorial core to produce exciting commercial campaigns.
The site was launched via A homepage button on T3.com and supporting media across our Consumer Technology portfolio.
