Sony Alpha A380
Project: Video Microsite
Campaign: August 09
URL: http://a380.photoradar.com/
This innovative video and photo based microsite promotes the new Sony A380 DSLR camera, across our digital camera brand, PhotoRadar.com.
Targeting digital camera users looking to buy their first DSLR camera, the custom built site features an interactive ‘photo walk-through’ from a member of the DC Camera editorial team. Users could click their way through three typical photo scenarios and interact with video hints and tips on how to capture a great image.
This was supported by an video overview of the A380 as well as a competition to win the actual camera. The Sony A380 site was launched via a homepage button, traffic drivers, and an editorial news story.
