Sony Vaio Z Series
Project: Advertorial
Campaign: May 09
URL: http://sonyvaio.t3.com/
An integrated print and online campaign for the new Sony Z Series that resulted in two bespoke advertorials running across T3 and What Laptop.
Whatlaptop.com focussed on the technical and performance aspects of the Vaio Z series, detailing the renowned high end specifications that led to the magazine awarding it ‘Gold’ standard.
T3.com highlighted the stylish lifestyle qualities and multi function use of the Z series, based on the existing T3 sections of Play, Work, Pulse, and Home.
Click here to see the WhatLaptop advertorial: http://sonyvaio.whatlaptop.co.uk/
