Sony Xperia X10
Project: Augmented Reality Site
Campaign: Feb 10
URL: www.t3.com/AR
T3.com created a highly innovative Augmented Reality campaign as part of the Sony Xperia X10 handset launch.
Users could hold up pages of T3 magazine to their webcam to see some exclusive augmented content including a journalist bursting through the cover, a columnist delivering his column in person, and features about the new handset.
This innovative AR campaign demonstrates Future’s ability to combine our the best of our print and digital content into hard working commercial properties.
